Our Story

Hello everyone, we are Ben & Helen and we are the founders of Edie & I.

Edie is our daughter, born in 2024. As these things tend to do, it really made us look at what matters in life and what we want to accomplish. In the current worldscape you can feel powerless but we are stronger together. With Edie and I, we aim to put some good back into the world, champion small businesses, and celebrate collaboration.

We live in Todmorden, West Yorkshire with Edie and our two cats - Kofi & Jericho. Helen has worked in E-Commerce and Marketing for the last 14 years and is tired of the narrative that the only way to be successful in business you need to hand over all of your marketing budget to billionaires who run unregulated platforms. We want to reroute that focus onto collaboration, small businesses working together, and to make sure when one of us wins, we all win.

We want to run our business with the same principles that we will raise our daughter - kindness and compassion. We are kind to each other, we are kind to the environment, and we are compassionate towards those in need, as a business born in the town of kindness.

Because the world doesn’t need more billionaires, the world needs more kindness.